FOR IMMEDIATE RELEASE
February 26, 2013
APAC LAUNCHES “GET OUT THE VOTE” CAMPAIGN IN THE 4th SD COUNCIL DISTRICT SPECIAL ELECTION
An estimated 3,600 Asian voter households to be contacted prior to Election Day
SAN DIEGO – The Asian Pacific American Coalition (APAC), a prominent Asian civic group in San Diego, announced today it will begin contacting Asian voter households this week, encouraging them to vote in the City of San Diego 4th Council District Special Election scheduled for March 26th. Their efforts are part of a new APAC “Get Out The Vote” (GOTV) campaign to increase early voting and voter turnout of Asian residents on Election Day.
The GOTV initiative, themed “Your Vote, Your Voice,” began development during the 2012 presidential election. By combining political strategy, technology and volunteer manpower, the group plans to reach more than 3,600 Asian voter households over the next five weeks.
“We’re working to remind Asian voters that political empowerment begins with voting,” stated Mitz Lee, Chairwoman of APAC. “For political candidates and elected officials to hear us, we need to show up on Election Day, and participate in the democratic process.”
Planned APAC GOTV activities include targeted robocalls, direct mail, and door-to-door contact with Asian voters.
Lee explained that APAC chose to launch its GOTV program this week, as District 4 voters will begin receiving their mail ballots on February 25th. Ultimately, more than 70% of total ballots cast in this election are projected to come from absentee voters.
Analysts expect a low voter turnout in the 4th District Special Election; less than a quarter of registered voters are projected to cast a vote in the March 26th contest.
APAC is urging all District 4 voters to find out more information about the Special Election, including their polling location, at the San Diego Registrar of Voters website, www.sdvote.com.
Contact: Mitz Lee